Looking to the most reputable specialists ensures that you're getting the most precise, up-to-date, and helpful SEO information available. Bearing that in mind, this article we feature 20 top SEO experts and clarify why they're worth following.
The Way SEO Specialists Can Help WordPress Users Before we dive to the list, it's worth mentioning what exactly makes someone a specialist, versus somebody who just happens to be all talk and no action. The people that made it on this list are pros mainly because of the depth of experience that they have in advanced SEO, and also how they've leveraged that experience into other complementary regions of online marketing (which can be pretty much all 'em).
While any SEO newcomer who's been able to rank for a long tail keyword with low rivalry can compose a blog article about how they did it (and then of course never update it), these experts are far more sophisticated than that. They've dug deeper to SEO and understand how to do all the dirty work which accompanies ranking for highly competitive keywords, working together with advanced tools, tailoring SEO needs for e-commerce functions, analyzing all sorts of unique sets of information, fine-tuning website code to the search engines, plus even more.
Many run their own successful businesses on the internet and have successfully helped numerous additional small business sites get more search engine traffic. Some have been dabbling in SEO because the mid-90s, back when many of us were still wee nippers.
These individuals are the real deal, and all of them have the expertise and reputations to back them up. Follow their updates and you'll never have to worry about getting tricked again by people who maintain circulating outdated or just plain wrong search engine optimization advice online.
Neil Patel
Neil Patel is one of the most inspiring entrepreneurs on the internet, using co-founded hugely successful companies, such as Crazy Egg, KISSmetrics, Hello Bar, and Quick Sprout. He's helped big companies such as Amazon, NBC, HP, and Viacom increase their earnings, and has been appointed a top influencer on the internet by the Wall Street Journal, a top ten online marketer by Forbes, and even a top 100 entrepreneur under 30 years old by Barack Obama. He also 's the writer of The Advanced Guide to SEO and frequently writes and comments on SEO in his blog and elsewhere across the web.
Eric Ward
Eric Ward has been a "linking strategist since the dawn of time," according to his Twitter bio. He claims to have actually kicked off the internet 's first link building services back in 1994 and has helped enormous sites like Amazon, PBS, and Weather.com execute successful link building campaigns. He also 's been a frequent contributor to both Search Engine Land and ClickZ as well as a speaker in many major industry events. He publishes a superior newsletter at LinkMoses Private, full of linking strategies, question and answer fashion tips, customer case studies, news, and more.
Danny Sullivan
Danny Sullivan is the founding editor of Search Engine Land, another one of the more well-known and authoritative search engine optimization blogs on the web. He's also the founder of the popular and connected website, Marketing Land. Believe it or not, Danny has been writing about how search engines work since 1996, nearly back before Google even existed. He also 's been known as the Godfather of SEO and sold another successful search engine optimization website he set -- Search Engine Watch -- again in 2006 for $43 million.
Stephan Spencer
Stephan Spencer is a world-renowned SEO strategist and speaker. He also 's the author of Google Power Search, a coauthor of Social eCommerce, and a coauthor on Eric Enge's book The Art of SEO. He is the inventor of specialized software RIO SEO Website Optimizer and has been a contributing columnist to Search Engine Land, The Huffington Post, and Multichannel Merchant. In addition, he provides a free guide on his site covering SEO myths that have to die.
Bill Slawski
Bill Slawski is just another SEO specialist who has been working with search engine traffic and internet marketing consulting since 1996. He also 's helped a variety of authoritative sites with their SEO, such as Harvard Business School, Johns Hopkins University, The American Psychological Association, Comcast, and more. His website, SEO by the Sea, is an excellent source for anyone looking to stay on top of relevant SEO news and information.
Rand Fishkin
Rand Fishkin is the creator of one of the most popular and authoritative sites on the market on SEO and internet advertising, Moz (previously SEOmoz). He was CEO from 2007 to 2014 and today concentrates on product and advertising as the "Wizard of Moz" while still contributing frequently to the site. Has given several public speaking presentations at large businesses, such as Google, Facebook, and Microsoft.
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